Communications And Digital Media Specialist – Full-Time

Who Are We?
peopleCare Communities is an Ontario-based senior living organization, with strong values and a 57-year history of service. We’re proud to be recognized as one of Canada’s Best Managed Companies for more than a decade, celebrated for our innovation, culture of growth and outstanding leadership. We are also accredited with Exemplary Standing, the highest award possible through Accreditation Canada, demonstrating our commitment to excellence in senior living.
Why You Will Love Working Here
We believe a workplace should inspire and support you. From a modern, thoughtfully designed office to a culture that fosters connection and energy, our environment is built to help you thrive. Enjoy opportunities to grow and develop and moments to recharge and meaningfully connect with colleagues. Whether it’s through wellness initiatives, community engagement, or the little perks that brighten your day, we’re proud to offer an experience that’s as rewarding as the work you’ll do.

What We Offer

• Employer-paid benefits
• Employer-matched RPP
• Employee Wellness Program
• Education Assistance Program

The Role
As a Communications and Digital Media Specialist at peopleCare, you will support our vision to change the world of senior living by helping us create inspired communities where bold ideas thrive. Working out of our leadership support office in Waterloo, in this role, you will plan and execute communication and digital media strategies that help us connect and engage with our stakeholders. Your responsibilities will include creating and managing compelling, branded content for various platforms that fosters meaningful connections with internal and external audiences. This role is ideal for a creative, sociable professional with strong digital skills and a passion for effective communication and powerful storytelling – and someone who values continuous learning and growth. Join our team and lead impactful initiatives that support our mission and values.

Reports to: Vice President, Communications and Engagement

Responsibilities

• Plan, lead and manage social media content across platforms (LinkedIn, Instagram, Facebook, YouTube etc.).
• Create engaging posts, monitor performance metrics, and adjust strategies to achieve goals.
• Create and maintain Facebook Ads campaigns and Google My Business listings.
• Update and enhance the website, ensuring user-friendly design and compliance.
• Monitor website performance and provide actionable insights.
• Draft and edit a variety of materials including newsletters memos and marketing collateral.
• Assist with funding applications and organizational communications.
• Design social media graphics and edit videos for campaigns and internal use.
• Maintain media contacts, track coverage, and assist with reporting and ad hoc projects.
• Regular travel to our senior living homes and other locations to support events and campaigns that boost community engagement.
• Support Annual Events as needed.
• Other duties as assigned.

Education and Experience

• University degree or college diploma in Communications, Marketing, or a related field
• Minimum of 5 years of experience in a communications role, with 3 years in digital communications
• Exceptional writing and editing skills, with the ability to produce engaging content for diverse audiences
• Proficiency in social media management, web content management (e.g., WordPress), and analytics tools (e.g., Google Analytics)
• Proficient in producing visually engaging, on-brand designs in Canva and other platforms
• Knowledge of video editing software is an asset
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously
• Creativity, curiosity, sociability and a collaborative mindset

peopleCare is committed to providing and arranging accommodation to candidates upon request.
We thank you for your interest in peopleCare and are excited for you to apply!