Who Are We?

peopleCare Communities is a long-term care and retirement living organization that has operated throughout Ontario, with strong values and a 57-year history of service. We’re proud to be recognized as one of Canada’s Best Managed Companies for the eleventh year in a row, celebrated for our innovation, culture of growth and outstanding leadership. We are also accredited with Exemplary Standing, the highest award possible through Accreditation Canada’s Qmentum program, demonstrating our commitment to excellence in senior living care and services.

Why You Will Love Working Here

We believe a workplace should inspire and support you. From a modern, thoughtfully designed office to a culture that fosters connection and energy, our environment is built to help you thrive. Enjoy the flexibility to work your way, opportunities to grow and develop, and moments to recharge and connect with colleagues. Whether it’s through wellness initiatives, community engagement, or the little perks that brighten your day, we’re proud to offer an experience that’s as rewarding as the work you’ll do.

What We Offer

• Employer Paid benefits
• Employer Matched RPP
• Employee Wellness Program
• Education Assistance Program

The Role

As a Communications and Digital Media Specialist at peopleCare, you will support our vision to change the world of senior living by helping us create inspired communities where bold ideas thrive. In this role, you will help plan and execute communication and digital media strategies that help us connect and engage with our stakeholders. Your responsibilities will include creating and managing compelling, branded content for various platforms that foster meaningful connections with internal and external audiences. This role is ideal for a creative, sociable professional with strong digital skills and a passion for effective communication and powerful storytelling. Join our team and help drive impactful initiatives that support our mission and values.

Reports to: Vice President, Communications and Engagement

Responsibilities

• Plan and manage social media content across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).
• Create engaging posts, monitor performance metrics, and adjust strategies to meet goals.
• Create and maintain Facebook Ads campaigns and Google My Business listings.
• Update and enhance the website, ensuring user-friendly design and compliance.
• Monitor website performance and provide actionable insights.
• Draft and edit a variety of materials including newsletters memos and marketing collateral.
• Assist with funding applications and organizational communications.
• Design social media graphics and edit videos for campaigns and internal use.
• Support events and campaigns to boost community engagement.
• Maintain media contacts, track coverage, and assist with reporting and ad hoc projects.

Education and Experience

• University degree or college diploma in Communications, Marketing, or a related field
• Minimum of 5 years of experience in a communications role, with 3 years in digital communications
• Exceptional writing and editing skills, with the ability to produce engaging content for diverse audiences
• Proficiency in social media management, web content management (e.g., WordPress), and analytics tools (e.g., Google Analytics)
• Knowledge of graphic design tools and video editing software is an asset
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously
• Creativity, sociability, curiosity, and a collaborative mindset

 

peopleCare is committed to providing and arranging accommodation to candidates upon request.

 

We thank you for your interest in peopleCare and feel free to apply below!